Rutin on the European supplement market
Most ingredient pages tell you what Rutin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 221 Rutin products from 130 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity cooled 59% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €37.
New Rutin ads launched per month on Meta — last 6 months.
How brands use Rutin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 29 | 17 | 7 | 1 | €41.95 |
| United Kingdom | 66 | 31 | 197 | 2 | £23.74 |
| France | 24 | 12 | 33 | 3 | €49.90 |
| Italy | 16 | 12 | — | — | €20.89 |
| Spain | 18 | 11 | — | — | €24.67 |
| Romania | 17 | 9 | 1 | 1 | 70.00 RON |
| United States | 17 | 13 | 4 | 1 | $42.00 |
| Austria | 6 | 5 | 119 | 1 | €45.43 |
Who is on the shelf right now
Top brands by number of Rutin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Rutin | 167 |
| Rutina Extract | 28 |
| Rutina (bioflavonoid) | 25 |
| Rutina (flavonoid) | 1 |
Regulatory & positioning
| Botanical source | Rutin |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | circulation |
Where Rutin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rutin?
Rutin is a flavonoid, a type of plant-derived polyphenolic compound commonly found in various fruits and vegetables. It is used in dietary supplements primarily for its antioxidant properties and is often included in formulations marketed for circulation and vascular health. Rutin is typically incorporated into products such as cardiovascular blends, joint support supplements, and general wellness formulas. Its role as a bioflavonoid makes it a popular ingredient in botanical and plant-based supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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