Rue on the European supplement market
Most ingredient pages tell you what Rue is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 21 Rue products from 18 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Rue, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 8 | 7 | — | — | £18.00 |
| France | 1 | 1 | — | — | — |
| Italy | 3 | 3 | — | — | — |
| Spain | 2 | 2 | — | — | — |
| Romania | 3 | 2 | — | — | — |
| United States | 3 | 2 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Rue products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ruta graveolens | 9 |
| Rude | 6 |
| Rude Extract | 4 |
| Rude (30c) | 2 |
Regulatory & positioning
| Botanical source | Ruta graveolens |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, joint health |
No EFSA-authorized health claim exists for Rue, yet brands market it for womens health, joint health — the gap between claim and positioning is itself a competitive signal.
Where Rue shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rue?
Rue (Ruta graveolens) is a botanical extract derived from the leaves and stems of the Ruta graveolens plant. It is classified as a plant-based ingredient commonly incorporated into dietary supplements. Rue extracts are used in products marketed for women’s health and joint health, often included for their traditional applications in these areas. The ingredient is typically found in herbal blends and formulations targeting specific consumer segments interested in plant-derived components. Its inclusion is primarily driven by botanical sourcing rather than isolated active compounds.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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