Royal Jelly on the European supplement market
Most ingredient pages tell you what Royal Jelly is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 605 Royal Jelly products from 143 brands across the EU and US. 43 brands advertise it on Meta right now, and new-ad activity grew 23% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €24.
New Royal Jelly ads launched per month on Meta — last 6 months.
How brands use Royal Jelly, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 18 | 5 | — | — | €27.21 |
| United Kingdom | 28 | 15 | — | — | £23.97 |
| France | 89 | 19 | 43 | 10 | €20.90 |
| Italy | 31 | 17 | 18 | 9 | €24.95 |
| Spain | 112 | 26 | 9 | 2 | €24.09 |
| Romania | 276 | 35 | 111 | 18 | 109.00 RON |
| United States | 16 | 9 | — | — | $45.99 |
| Austria | 0 | 0 | 2 | 1 | — |
Who is on the shelf right now
Top brands by number of Royal Jelly products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lăptișor de matcă | 524 |
| Lăptișor de matcă (lyophilized) | 39 |
| Apis Mellifera Royal (homogenate) | 8 |
| Lăptișor de matcă Extract | 8 |
| Lăptișor de matcă (organic) | 6 |
| Apis Mellifera Royal | 3 |
Regulatory & positioning
| Botanical source | Royal Jelly |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, hormonal, beauty |
Where Royal Jelly shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Royal Jelly?
Royal Jelly is a complex natural substance secreted by worker bees, classified as a bee-derived nutrient containing proteins, lipids, vitamins, and minerals. It is commonly used in dietary supplements formulated for immunity, hormonal balance, and beauty-related products. Royal Jelly is incorporated into various supplement forms including capsules, powders, and liquids, often positioned within wellness and beauty categories. Its composition includes unique fatty acids and bioactive compounds that appeal to formulators targeting specific consumer interests in natural and bee-derived ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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