Rowan Buds on the European supplement market
Most ingredient pages tell you what Rowan Buds is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 27 Rowan Buds products from 10 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Rowan Buds, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | — | — | — |
| United Kingdom | 9 | 1 | — | — | £14.00 |
| France | 2 | 2 | — | — | — |
| Italy | 3 | 1 | — | — | — |
| Romania | 7 | 2 | — | — | 291.00 RON |
| United States | 3 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Rowan Buds products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Rowan | 21 |
| Sorbus aucuparia Kom. | 4 |
| Rowan | 1 |
| Rowan | 1 |
Regulatory & positioning
| Botanical source | Sorbus aucuparia |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, stress, general wellness |
No EFSA-authorized health claim exists for Rowan Buds, yet brands market it for immunity, stress, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Rowan Buds shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rowan Buds?
Rowan buds (Sorbus aucuparia) are a botanical ingredient derived from the flowering parts of the rowan tree. They are commonly used as a plant extract in dietary supplements. Rowan buds are included in formulations marketed for immunity, stress and mood management, and general wellness. Their use in supplements typically targets consumers looking for natural botanical components. The ingredient is valued for its traditional use in herbal preparations and is incorporated in various supplement types, including capsules, tinctures, and herbal blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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