Rosemary on the European supplement market
Most ingredient pages tell you what Rosemary is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 897 Rosemary products from 318 brands across the EU and US. 28 brands advertise it on Meta right now, and new-ad activity cooled 21% in the last 30 days. France shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €29.
New Rosemary ads launched per month on Meta — last 6 months.
How brands use Rosemary, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 125 | 43 | 48 | 5 | €39.90 |
| United Kingdom | 115 | 48 | 17 | 3 | £24.45 |
| France | 115 | 40 | 162 | 8 | €24.90 |
| Italy | 58 | 34 | 21 | 4 | €26.00 |
| Spain | 64 | 27 | — | — | €19.06 |
| Romania | 252 | 49 | 12 | 5 | 63.81 RON |
| United States | 47 | 23 | 1 | 1 | $49.95 |
| Austria | 14 | 10 | 7 | 1 | €34.90 |
Who is on the shelf right now
Top brands by number of Rosemary products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Buds | 456 |
| Rozmarin Extract | 98 |
| Rozmarin (qt alcanfor) | 60 |
| Rozmarin (herb) | 49 |
| Rosmarinus officinalis Marin | 47 |
| Rosemary Essential Oil | 44 |
Regulatory & positioning
| Botanical source | Rosmarinus officinalis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health, weight loss |
No EFSA-authorized health claim exists for Rosemary, yet brands market it for immunity, heart health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Rosemary shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rosemary?
Rosemary (Rosmarinus officinalis) is a botanical extract derived from the leaves of the rosemary plant. It is commonly incorporated into dietary supplements as a natural source of polyphenols and antioxidants. Rosemary extract is frequently used in products marketed for immunity, heart health, and weight management. Its inclusion is often aimed at complementing formulations that focus on overall wellness and metabolic support. The extract may be standardized for compounds such as rosmarinic acid and carnosic acid, which contribute to its characteristic profile.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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