Rosehip on the European supplement market
Most ingredient pages tell you what Rosehip is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,066 Rosehip products from 372 brands across the EU and US. 28 brands advertise it on Meta right now, and new-ad activity cooled 18% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €24.
New Rosehip ads launched per month on Meta — last 6 months.
How brands use Rosehip, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 222 | 79 | 74 | 5 | €26.90 |
| United Kingdom | 180 | 65 | — | — | £19.99 |
| France | 38 | 18 | 2 | 1 | €18.99 |
| Italy | 122 | 51 | 27 | 8 | €22.99 |
| Spain | 51 | 26 | 10 | 2 | €22.45 |
| Romania | 268 | 54 | 72 | 12 | 53.00 RON |
| United States | 29 | 20 | — | — | $27.49 |
| Austria | 15 | 8 | — | — | €28.40 |
Who is on the shelf right now
Top brands by number of Rosehip products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Măceș (fructus) | 677 |
| Măceș | 48 |
| Rosa canina L. | 30 |
| Măceș (powder 88% in rose hips) | 21 |
| Rosa canina Extract | 20 |
| Măceș (buds) | 19 |
Regulatory & positioning
| Botanical source | Rosa canina |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, joint health |
No EFSA-authorized health claim exists for Rosehip, yet brands market it for immunity, joint health — the gap between claim and positioning is itself a competitive signal.
Where Rosehip shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rosehip?
Rosehip (Rosa canina) is a botanical extract derived from the fruit of the wild rose plant. It is commonly used in dietary supplements formulated for immunity and joint health. Rosehip contains various bioactive compounds, including vitamins, antioxidants, and polyphenols. Its inclusion in supplement formulations is often aimed at products marketed for general wellness and inflammatory support. Rosehip extract is typically found in capsules, powders, and liquid extracts within the natural and botanical supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access