Rose on the European supplement market
Most ingredient pages tell you what Rose is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 43 Rose products from 31 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €38.
New Rose ads launched per month on Meta — last 6 months.
How brands use Rose, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 7 | 5 | — | — | £18.00 |
| France | 10 | 4 | — | — | €37.80 |
| Italy | 2 | 1 | 1 | 1 | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 9 | 8 | 2 | 1 | 51.78 RON |
| United States | 5 | 5 | — | — | $16.98 |
| Austria | 3 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Rose products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Rosa spp. | 17 |
| Trandafir (infusion) | 8 |
| Extract de petale de trandafiri | 8 |
| Trandafir (flower) | 3 |
| Trandafir (petals) | 2 |
| Trandafir Extract | 2 |
Regulatory & positioning
| Botanical source | Rosa spp. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, beauty |
No EFSA-authorized health claim exists for Rose, yet brands market it for womens health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Rose shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rose?
Rose (Rosa spp.) is a botanical extract derived from various species of the Rosa genus, commonly used in dietary supplements. It is rich in natural compounds such as flavonoids, polyphenols, and vitamin C. Rose extracts are typically incorporated into products marketed for women’s health and beauty, including formulations targeting skin health and overall wellness. The ingredient is valued for its botanical origin and is often found in supplements focusing on natural and plant-based components.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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