Rooibos on the European supplement market
Most ingredient pages tell you what Rooibos is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 32 Rooibos products from 19 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €38.
How brands use Rooibos, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 3 | — | — | €37.90 |
| United Kingdom | 4 | 3 | — | — | — |
| France | 1 | 1 | — | — | — |
| Spain | 5 | 4 | — | — | — |
| Romania | 8 | 3 | — | — | 15.26 RON |
| United States | 3 | 3 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| BG | 3 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Rooibos products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Aspalathus linearis | 19 |
| Rooibos Extract | 7 |
| Rooibos (stem) | 3 |
| Rooibos (blend) | 1 |
| Rooibos (organic) | 1 |
| Rooibos (concentrate) | 1 |
Regulatory & positioning
| Botanical source | Rooibos |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, stress |
Where Rooibos shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rooibos?
Rooibos is a plant-based botanical extract derived from the Aspalathus linearis shrub native to South Africa. It is rich in polyphenols and flavonoids, making it a popular ingredient in dietary supplements. Rooibos is commonly used in products marketed for immunity and stress or mood management. Its inclusion is often aimed at formulations focusing on antioxidant properties and overall wellness. Rooibos extracts are typically found in herbal blends, teas, and capsules within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access