Rock Salt on the European supplement market
Most ingredient pages tell you what Rock Salt is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 23 Rock Salt products from 11 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Rock Salt, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 1 | — | — | — |
| United Kingdom | 9 | 3 | — | — | £79.00 |
| United States | 7 | 4 | — | — | $16.97 |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| Poland | 3 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Rock Salt products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Rock salt | 12 |
| Sare grunjoasă (Himalayan) | 9 |
| Sare grunjoasă (pink Himalayan) | 1 |
| Sare grunjoasă (natural) | 1 |
Regulatory & positioning
| Botanical source | Rock salt |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration |
No EFSA-authorized health claim exists for Rock Salt, yet brands market it for hydration — the gap between claim and positioning is itself a competitive signal.
Where Rock Salt shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rock Salt?
Rock salt is a mineral substance composed primarily of sodium chloride, often harvested from natural salt deposits. It is commonly used in dietary supplements as a source of essential minerals and electrolytes. Rock salt is typically included in formulations marketed for hydration and electrolyte balance, such as sports nutrition products and rehydration supplements. Its mineral content makes it a relevant ingredient in products aimed at replenishing salts lost through sweat or physical activity. Rock salt is valued for its natural origin and mineral complexity compared to refined table salt.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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