Rice Protein on the European supplement market
Most ingredient pages tell you what Rice Protein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 20 Rice Protein products from 15 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €26.
New Rice Protein ads launched per month on Meta — last 6 months.
How brands use Rice Protein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 4 | 1 | 1 | €26.20 |
| United Kingdom | 0 | 0 | 1 | 1 | — |
| France | 1 | 1 | — | — | — |
| Italy | 3 | 3 | — | — | — |
| United States | 4 | 3 | 2 | 1 | — |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| Hungary | 4 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Rice Protein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Proteină de orez (protein) | 6 |
| Rice | 5 |
| Proteină de orez (syrup) | 4 |
| Proteină de orez (ceramide) | 3 |
| Hydrolyzed Rice Protein | 1 |
| Proteină de orez (ceramides) | 1 |
Regulatory & positioning
| Botanical source | Rice Protein |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, general wellness |
No EFSA-authorized health claim exists for Rice Protein, yet brands market it for energy, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Rice Protein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rice Protein?
Rice protein is a plant-based protein derived from brown rice. It is commonly used as a protein source in dietary supplements, particularly in formulations aimed at general wellness and energy. As a protein ingredient, it provides a source of amino acids and is often included in protein powders, meal replacements, and sports nutrition products. Rice protein is valued for being a hypoallergenic alternative to dairy or soy proteins and is frequently utilized in vegan and vegetarian supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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