Rice Bran on the European supplement market
Most ingredient pages tell you what Rice Bran is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 787 Rice Bran products from 254 brands across the EU and US. 31 brands advertise it on Meta right now, and new-ad activity cooled 10% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €23.
New Rice Bran ads launched per month on Meta — last 6 months.
How brands use Rice Bran, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 146 | 44 | 50 | 9 | €29.90 |
| United Kingdom | 181 | 48 | — | — | £27.45 |
| France | 43 | 25 | 16 | 9 | €29.98 |
| Italy | 125 | 26 | 4 | 2 | €5.85 |
| Spain | 59 | 24 | 2 | 2 | €21.27 |
| Romania | 98 | 21 | 46 | 3 | 100.00 RON |
| United States | 31 | 20 | 2 | 2 | $40.99 |
| Austria | 19 | 11 | — | — | €26.95 |
Who is on the shelf right now
Top brands by number of Rice Bran products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Rice | 119 |
| Rice | 113 |
| Tărâțe de orez (protein powder) | 108 |
| Rice Protein Concentrate | 72 |
| Tărâțe de orez (fermented maltodextrin) | 47 |
| Oryza sativa L. | 42 |
Regulatory & positioning
| Botanical source | Oryza sativa |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, general wellness |
No EFSA-authorized health claim exists for Rice Bran, yet brands market it for energy, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Rice Bran shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rice Bran?
Rice bran (Oryza sativa) is a plant-based ingredient derived from the outer layer of rice grains. It is rich in various nutrients, including lipids, vitamins, and antioxidants, making it a complex botanical extract. Rice bran is commonly incorporated into dietary supplements formulated for general wellness and energy. Its composition includes fatty acids and bioactive compounds, which contribute to its use in a variety of supplement formats such as powders, capsules, and functional foods. The ingredient is valued for its natural origin and compatibility with diverse formulations targeting overall nutritional support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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