Reishi Mushroom on the European supplement market
Most ingredient pages tell you what Reishi Mushroom is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,324 Reishi Mushroom products from 434 brands across the EU and US. 113 brands advertise it on Meta right now, and new-ad activity cooled 30% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €40.
New Reishi Mushroom ads launched per month on Meta — last 6 months.
How brands use Reishi Mushroom, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 201 | 61 | 458 | 12 | €39.90 |
| United Kingdom | 299 | 100 | 72 | 6 | £33.99 |
| France | 65 | 33 | 74 | 17 | €42.20 |
| Italy | 87 | 35 | 39 | 10 | €32.40 |
| Spain | 142 | 49 | 129 | 6 | €36.29 |
| Romania | 146 | 35 | 73 | 10 | 98.00 RON |
| United States | 175 | 61 | 45 | 15 | $39.99 |
| Austria | 14 | 7 | 138 | 6 | €39.95 |
Who is on the shelf right now
Top brands by number of Reishi Mushroom products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ciupercă Reishi Extract | 718 |
| Reishi | 116 |
| Pudră de ciuperci Reishi Extract | 58 |
| Reishi | 49 |
| Reishi Extract | 37 |
| Reishi | 36 |
Regulatory & positioning
| Botanical source | Ganoderma lucidum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Reishi Mushroom, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Reishi Mushroom shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Reishi Mushroom?
Reishi Mushroom (Ganoderma lucidum) is a botanical extract derived from a type of fungus traditionally used in various cultural practices. It is commonly incorporated into dietary supplements, particularly those marketed for immunity and longevity. This ingredient is typically found in formulations such as capsules, powders, and tinctures. As a natural source of bioactive compounds, Reishi Mushroom is valued in the supplement industry for its inclusion in products aimed at general wellness and adaptogenic support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access