Red Yeast Rice Monacolins on the European supplement market
Most ingredient pages tell you what Red Yeast Rice Monacolins is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 226 Red Yeast Rice Monacolins products from 135 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €24.
New Red Yeast Rice Monacolins ads launched per month on Meta — last 6 months.
How brands use Red Yeast Rice Monacolins, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 18 | 15 | — | — | €29.95 |
| United Kingdom | 30 | 15 | — | — | £25.97 |
| France | 15 | 6 | 5 | 2 | €19.65 |
| Italy | 60 | 36 | 5 | 2 | €22.45 |
| Spain | 43 | 26 | 3 | 2 | €24.95 |
| Romania | 32 | 19 | 6 | 2 | 115.86 RON |
| United States | 15 | 9 | — | — | $39.97 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Red Yeast Rice Monacolins products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Monacoline totale din orez roșu fermentat (fermented red yeast rice) | 145 |
| Monascus Purpureus | 27 |
| Monascus purpureus | 9 |
| Red Yeast Rice | 7 |
| Monascus | 5 |
| Monascus | 5 |
Regulatory & positioning
| Botanical source | Monascus purpureus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | cholesterol, heart health |
No EFSA-authorized health claim exists for Red Yeast Rice Monacolins, yet brands market it for cholesterol, heart health — the gap between claim and positioning is itself a competitive signal.
Where Red Yeast Rice Monacolins shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Red Yeast Rice Monacolins?
Red Yeast Rice Monacolins are naturally occurring compounds found in the fermentation of the Monascus purpureus yeast on rice. Classified as botanical extracts, these monacolins are commonly included in dietary supplements formulated for cholesterol management and cardiovascular health. Products containing Red Yeast Rice Monacolins are typically marketed for their role in supporting heart health and lipid regulation. The ingredient is valued for its natural origin and is often combined with other botanical or nutritional components in complex formulations aimed at cardiovascular wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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