Red Clover on the European supplement market
Most ingredient pages tell you what Red Clover is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 433 Red Clover products from 220 brands across the EU and US. 18 brands advertise it on Meta right now, and new-ad activity grew 75% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Red Clover ads launched per month on Meta — last 6 months.
How brands use Red Clover, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 62 | 37 | 25 | 6 | €36.90 |
| United Kingdom | 125 | 54 | 3 | 1 | £29.95 |
| France | 17 | 15 | — | — | €29.95 |
| Italy | 37 | 28 | 32 | 6 | €31.95 |
| Spain | 16 | 12 | — | — | €31.30 |
| Romania | 92 | 25 | 28 | 3 | 39.77 RON |
| United States | 38 | 17 | — | — | $26.99 |
| Austria | 7 | 6 | 9 | 1 | €34.90 |
Who is on the shelf right now
Top brands by number of Red Clover products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Trifolium pratense L. (extract) | 254 |
| Trifoi roșu (flower) | 42 |
| Trifoi Roșu Extract | 38 |
| Trifolium pratense Extract | 35 |
| Red Clover Hydrolysate | 25 |
| Rödklöver (SE) (flower) | 13 |
Regulatory & positioning
| Botanical source | Trifolium pratense L. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, blood pressure, cholesterol |
No EFSA-authorized health claim exists for Red Clover, yet brands market it for heart health, blood pressure, cholesterol — the gap between claim and positioning is itself a competitive signal.
Where Red Clover shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Red Clover?
Red Clover (Trifolium pratense L.) is a botanical extract derived from the flowering plant of the Fabaceae family. It contains isoflavones, a class of phytoestrogens, along with various flavonoids and other plant compounds. Red Clover extract is commonly used in dietary supplements formulated for heart health, blood pressure management, and cholesterol-related products. Its inclusion is often aimed at complementing formulations targeting cardiovascular wellness and related nutritional support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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