Raspberry on the European supplement market
Most ingredient pages tell you what Raspberry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 473 Raspberry products from 233 brands across the EU and US. 29 brands advertise it on Meta right now, and new-ad activity cooled 76% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
New Raspberry ads launched per month on Meta — last 6 months.
How brands use Raspberry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 56 | 29 | 121 | 11 | €28.50 |
| United Kingdom | 103 | 42 | 4 | 1 | £23.96 |
| France | 33 | 18 | — | — | €24.70 |
| Italy | 33 | 19 | 3 | 2 | €22.40 |
| Spain | 18 | 13 | 3 | 2 | €22.20 |
| Romania | 112 | 34 | 14 | 6 | 66.00 RON |
| United States | 72 | 45 | 11 | 2 | $29.99 |
| Austria | 6 | 4 | 3 | 2 | €22.45 |
Who is on the shelf right now
Top brands by number of Raspberry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Zmeur | 113 |
| Raspberry Extract | 98 |
| Frunze de zmeură (extract) | 46 |
| Zmeur (fruit powder) (freeze-dried) | 34 |
| Rubus idaeus Extract | 27 |
| Zmeur (ketones) | 20 |
Regulatory & positioning
| Botanical source | Raspberry |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, urinary kidney, womens health |
No EFSA-authorized health claim exists for Raspberry, yet brands market it for gut health, urinary kidney, womens health — the gap between claim and positioning is itself a competitive signal.
Where Raspberry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Raspberry?
Raspberry is a botanical ingredient derived from the fruit of the Rubus idaeus plant. It is commonly incorporated as an extract or powder in dietary supplements. Raspberry is used in products marketed for gut health, urinary and kidney support, and women’s health formulations. The ingredient is valued for its natural composition, including various phytochemicals and antioxidants, making it a popular choice in botanical blends. Raspberry is typically found in supplements targeting digestive wellness, urinary tract maintenance, and hormonal balance in women’s health categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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