Quinoa & Flax on the European supplement market
Most ingredient pages tell you what Quinoa & Flax is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 67 Quinoa & Flax products from 39 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity cooled 80% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €28.
New Quinoa & Flax ads launched per month on Meta — last 6 months.
How brands use Quinoa & Flax, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 14 | 9 | 80 | 2 | €29.99 |
| United Kingdom | 8 | 6 | — | — | £34.99 |
| France | 4 | 3 | — | — | — |
| Italy | 5 | 2 | 3 | 2 | €27.90 |
| Spain | 8 | 4 | — | — | €27.40 |
| Romania | 12 | 3 | — | — | 277.50 RON |
| United States | 6 | 6 | — | — | $53.48 |
| Austria | 5 | 2 | — | — | €26.90 |
Who is on the shelf right now
Top brands by number of Quinoa & Flax products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Quinoa și in (sprout) | 14 |
| Quinoa Flour | 10 |
| Quinoa | 9 |
| Quinoa & Flaxseed | 6 |
| Quinoa | 6 |
| Quinoa Flour | 4 |
Regulatory & positioning
| Botanical source | Chenopodium quinoa & Linum usitatissimum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | general wellness, gut health |
No EFSA-authorized health claim exists for Quinoa & Flax, yet brands market it for general wellness, gut health — the gap between claim and positioning is itself a competitive signal.
Where Quinoa & Flax shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Quinoa & Flax?
Quinoa (Chenopodium quinoa) and flax (Linum usitatissimum) are plant-based ingredients commonly used in dietary supplements. Quinoa is a seed known for its content of proteins and dietary fibers, while flax is a source of fatty acids, particularly alpha-linolenic acid (ALA), and lignans. These ingredients are typically included in formulations marketed for general wellness and gut health. They are often found in products aiming to provide plant-based nutritional support and contribute to fiber intake. Quinoa and flax are used in various supplement forms, including powders, capsules, and bars.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
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