Pyrroloquinoline on the European supplement market
Most ingredient pages tell you what Pyrroloquinoline is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 160 Pyrroloquinoline products from 101 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €52.
New Pyrroloquinoline ads launched per month on Meta — last 6 months.
How brands use Pyrroloquinoline, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 34 | 19 | 3 | 2 | €39.90 |
| United Kingdom | 21 | 13 | 1 | 1 | £40.00 |
| France | 9 | 6 | 1 | 1 | €69.00 |
| Italy | 11 | 8 | — | — | €49.90 |
| Spain | 13 | 8 | — | — | €50.54 |
| Romania | 20 | 10 | 2 | 2 | 176.20 RON |
| United States | 26 | 22 | 4 | 3 | $34.97 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Pyrroloquinoline products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pirolochinolin chinonă | 108 |
| Pirolochinolină (disodium salt) | 42 |
| Pirolochinolină (MGCPQQ®) | 3 |
| Pirolochinolină (pure substance) | 2 |
| Pirolochinolină (methylated) | 1 |
| Pirolochinolină (branded ingredient) | 1 |
Regulatory & positioning
| Botanical source | Pyrroloquinoline |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, brain health |
No EFSA-authorized health claim exists for Pyrroloquinoline, yet brands market it for energy, brain health — the gap between claim and positioning is itself a competitive signal.
Where Pyrroloquinoline shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pyrroloquinoline?
Pyrroloquinoline quinone (PQQ) is a redox cofactor and a small quinone molecule often classified as a bioactive compound rather than a traditional vitamin or mineral. It is used in dietary supplements primarily marketed for energy and brain health. PQQ is included in formulations aimed at cognitive function and mitochondrial support, frequently found alongside other compounds targeting cellular energy metabolism. Its role as a cofactor in enzymatic reactions distinguishes it from typical nutrients, making it a unique ingredient in the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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