Pygeum on the European supplement market
Most ingredient pages tell you what Pygeum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 66 Pygeum products from 47 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €45.
New Pygeum ads launched per month on Meta — last 6 months.
How brands use Pygeum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 3 | — | — | €62.44 |
| United Kingdom | 10 | 6 | — | — | £20.98 |
| France | 4 | 4 | — | — | — |
| Italy | 3 | 3 | 3 | 1 | — |
| Spain | 11 | 9 | 4 | 2 | €27.80 |
| Romania | 18 | 13 | 3 | 3 | 61.00 RON |
| United States | 7 | 6 | 9 | 3 | $27.95 |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Pygeum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Prun-african Extract | 39 |
| Pygeum Extract | 21 |
| Prun-african | 6 |
Regulatory & positioning
| Botanical source | Pygeum africanum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | mens health, urinary kidney |
No EFSA-authorized health claim exists for Pygeum, yet brands market it for mens health, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Pygeum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pygeum?
Pygeum (Pygeum africanum) is a botanical extract derived from the bark of the African cherry tree. It is commonly included in dietary supplements formulated for men’s health and urinary system support. Pygeum is often used in combination with other plant extracts and nutrients targeting these areas. Its inclusion in supplement formulations is based on traditional use and consumer interest in natural ingredients associated with urinary and kidney health.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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