Pumpkin on the European supplement market
Most ingredient pages tell you what Pumpkin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,290 Pumpkin products from 509 brands across the EU and US. 84 brands advertise it on Meta right now, and new-ad activity cooled 31% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €26.
New Pumpkin ads launched per month on Meta — last 6 months.
How brands use Pumpkin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 205 | 72 | 10 | 3 | €32.99 |
| United Kingdom | 323 | 96 | 169 | 6 | £25.00 |
| France | 98 | 51 | 30 | 13 | €29.90 |
| Italy | 88 | 43 | 68 | 16 | €24.50 |
| Spain | 94 | 51 | 71 | 12 | €29.90 |
| Romania | 202 | 62 | 48 | 18 | 60.00 RON |
| United States | 136 | 64 | 27 | 10 | $40.95 |
| Austria | 39 | 16 | — | — | €16.40 |
Who is on the shelf right now
Top brands by number of Pumpkin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pulbere din seminte de Dovleac (ulei esențial) | 274 |
| Dovleac (protein) | 245 |
| Pumpkin Seed Oil | 199 |
| Dovleac Extract | 170 |
| Semințe de dovleac | 75 |
| Dovleac (isolate) | 65 |
Regulatory & positioning
| Botanical source | Cucurbita pepo |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | mens health, urinary kidney |
No EFSA-authorized health claim exists for Pumpkin, yet brands market it for mens health, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Pumpkin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pumpkin?
Pumpkin (Cucurbita pepo) is a botanical ingredient derived from the fruit of the pumpkin plant. It is commonly used in supplement formulations as a plant extract or powder. Pumpkin is frequently included in products marketed for men’s health and urinary or kidney support. Its nutrient profile includes vitamins, minerals, and antioxidants, making it a versatile component in dietary supplements. Formulators often use pumpkin in combination with other botanical extracts or nutrients aimed at these target markets.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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