Pterostilbene on the European supplement market
Most ingredient pages tell you what Pterostilbene is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 45 Pterostilbene products from 30 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Pterostilbene ads launched per month on Meta — last 6 months.
How brands use Pterostilbene, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 16 | 7 | — | — | £37.50 |
| France | 4 | 4 | — | — | — |
| Italy | 3 | 2 | 2 | 1 | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 2 | 1 | — | — | — |
| United States | 12 | 8 | 2 | 1 | $76.67 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Pterostilbene products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Trans-Pterostilbene | 25 |
| Pterostilbene | 11 |
| Trans-Pterostilbene | 5 |
| Trans-Pterostilbene | 4 |
Regulatory & positioning
| Botanical source | Pterostilbene |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | longevity, brain health |
No EFSA-authorized health claim exists for Pterostilbene, yet brands market it for longevity, brain health — the gap between claim and positioning is itself a competitive signal.
Where Pterostilbene shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pterostilbene?
Pterostilbene is a naturally occurring plant compound classified as a stilbenoid, structurally related to resveratrol. It is commonly extracted from sources such as blueberries and certain tree bark. Pterostilbene is used in dietary supplements, particularly those marketed for longevity and brain health. Its chemical properties allow it to be incorporated into various formulations, including capsules and powders. As a botanical-derived ingredient, it is often included in products targeting antioxidant-related applications and cognitive wellness within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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