Psyllium on the European supplement market
Most ingredient pages tell you what Psyllium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 660 Psyllium products from 283 brands across the EU and US. 31 brands advertise it on Meta right now, and new-ad activity cooled 38% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €24.
New Psyllium ads launched per month on Meta — last 6 months.
How brands use Psyllium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 127 | 57 | 131 | 8 | €29.90 |
| United Kingdom | 148 | 48 | 1 | 1 | £23.68 |
| France | 29 | 14 | 15 | 2 | €22.84 |
| Italy | 73 | 27 | 15 | 8 | €11.20 |
| Spain | 55 | 27 | 5 | 1 | €27.98 |
| Romania | 76 | 34 | 4 | 3 | 97.00 RON |
| United States | 63 | 34 | 5 | 3 | $28.20 |
| Austria | 19 | 4 | 2 | 2 | €29.99 |
Who is on the shelf right now
Top brands by number of Psyllium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Psyllium (husk powder) | 283 |
| Psyllium (husk) | 86 |
| Psyllium | 59 |
| Psyllium Extract | 56 |
| Psyllium (husk fiber) | 36 |
| Plantago ovata Forssk. | 19 |
Regulatory & positioning
| Botanical source | Plantago ovata |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, cholesterol, prenatal |
Where Psyllium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Psyllium?
Psyllium, derived from the seeds of Plantago ovata, is a soluble fiber commonly used as a botanical ingredient in dietary supplements. It is frequently included in formulations marketed for gut health, cholesterol management, and prenatal nutrition. Psyllium functions primarily as a source of dietary fiber and is valued for its water-absorbing properties. It is typically found in fiber blends, digestive health products, and prenatal supplements targeting fiber intake. As a plant-based ingredient, psyllium is often incorporated into capsules, powders, and functional food products within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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