Prunus domestica on the European supplement market
Most ingredient pages tell you what Prunus domestica is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 73 Prunus domestica products from 53 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €31.
New Prunus domestica ads launched per month on Meta — last 6 months.
How brands use Prunus domestica, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 4 | — | — | €57.98 |
| United Kingdom | 17 | 10 | — | — | £17.00 |
| France | 8 | 6 | — | — | €36.15 |
| Italy | 11 | 8 | 1 | 1 | €11.40 |
| Spain | 14 | 12 | — | — | €19.09 |
| Romania | 9 | 8 | — | — | 56.05 RON |
| United States | 3 | 3 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Prunus domestica products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Plum | 25 |
| Plum | 9 |
| Plum | 9 |
| Plum | 5 |
| Plum | 4 |
| Plum | 4 |
Regulatory & positioning
| Botanical source | Prunus domestica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Prunus domestica, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Prunus domestica shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Prunus domestica?
Prunus domestica, commonly known as the European plum, is a botanical ingredient derived from the fruit of the Prunus domestica tree. It is classified as a plant/botanical extract and is frequently incorporated into dietary supplements. This ingredient is commonly used in products marketed for gut health, often included for its fiber content and natural phytochemicals. Prunus domestica extracts may be found in formulations targeting digestive wellness and regularity, typically combined with other botanical or fiber-based ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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