Protein Isolate on the European supplement market
Most ingredient pages tell you what Protein Isolate is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 76 Protein Isolate products from 39 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €15.
New Protein Isolate ads launched per month on Meta — last 6 months.
How brands use Protein Isolate, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 19 | 9 | — | — | €23.90 |
| United Kingdom | 8 | 6 | 1 | 1 | £23.99 |
| France | 3 | 1 | — | — | — |
| Italy | 14 | 7 | — | — | €2.33 |
| Spain | 7 | 4 | 3 | 1 | €2.85 |
| Romania | 5 | 4 | — | — | — |
| Austria | 9 | 3 | — | — | €29.99 |
| Switzerland | 4 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Protein Isolate products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Izolat proteic din soia (isolate) | 42 |
| Proteina din soia | 31 |
| Izolat proteic din soia Hidrolizat | 2 |
| Izolat proteic din soia (isolates) | 1 |
Regulatory & positioning
| Botanical source | Protein Isolate |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass, sports recovery |
No EFSA-authorized health claim exists for Protein Isolate, yet brands market it for muscle mass, sports recovery — the gap between claim and positioning is itself a competitive signal.
Where Protein Isolate shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Protein Isolate?
Protein isolate is a concentrated form of protein derived from various sources such as whey, soy, or pea. It is categorized as a macronutrient and is commonly used in dietary supplements. Protein isolates are frequently included in formulations marketed for muscle mass and sports recovery, as they provide a high protein content with minimal carbohydrates and fats. These ingredients are popular in protein powders, meal replacements, and sports nutrition products aimed at individuals seeking to increase their protein intake.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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