Protein on the European supplement market
Most ingredient pages tell you what Protein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 759 Protein products from 226 brands across the EU and US. 31 brands advertise it on Meta right now, and new-ad activity cooled 4% in the last 30 days. Germany shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €34.
New Protein ads launched per month on Meta — last 6 months.
How brands use Protein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 128 | 33 | 26 | 9 | €27.99 |
| United Kingdom | 71 | 34 | — | — | £33.00 |
| France | 46 | 12 | — | — | €40.95 |
| Italy | 130 | 25 | 1 | 1 | €39.00 |
| Spain | 117 | 32 | 14 | 7 | €34.45 |
| Romania | 32 | 13 | 11 | 4 | 109.08 RON |
| United States | 162 | 50 | 11 | 4 | $49.99 |
| Austria | 28 | 5 | 5 | 2 | €26.40 |
Who is on the shelf right now
Top brands by number of Protein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Proteină | 588 |
| Hydrolyzed Protein | 89 |
| Proteins | 24 |
| Proteine (blend) | 18 |
| Proteine (vegan) | 11 |
| Proteine (whey isolate) | 8 |
Regulatory & positioning
| Botanical source | Protein |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | muscle mass, sports recovery |
Where Protein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Protein?
Protein is a macronutrient composed of amino acids and is a fundamental building block of body tissues. It is commonly included in dietary supplements, particularly in powders, bars, and ready-to-drink formulations. Protein is used in products marketed for muscle mass development and sports recovery, as well as general nutrition. Various sources of protein, such as whey, casein, soy, and plant-based blends, are utilized depending on the target consumer and formulation requirements. Protein ingredients are valued for their role as a nutrient component in a wide range of supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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