Propolis on the European supplement market
Most ingredient pages tell you what Propolis is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 830 Propolis products from 185 brands across the EU and US. 47 brands advertise it on Meta right now, and new-ad activity cooled 32% in the last 30 days. United Kingdom shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €18.
New Propolis ads launched per month on Meta — last 6 months.
How brands use Propolis, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 52 | 17 | — | — | €16.50 |
| United Kingdom | 32 | 9 | 306 | 3 | £13.27 |
| France | 136 | 25 | 12 | 5 | €15.90 |
| Italy | 88 | 32 | 24 | 5 | €14.90 |
| Spain | 116 | 37 | 11 | 4 | €23.15 |
| Romania | 329 | 37 | 124 | 18 | 45.85 RON |
| United States | 34 | 7 | 3 | 2 | $20.97 |
| Austria | 5 | 3 | 2 | 1 | — |
Who is on the shelf right now
Top brands by number of Propolis products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Propolis | 458 |
| Propolis Extract | 285 |
| Propolis (tincture) | 30 |
| Propolis (purified) | 21 |
| Propolis (resin) | 10 |
| Propolis (spray) | 3 |
Regulatory & positioning
| Botanical source | Propolis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, respiratory |
Where Propolis shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Propolis?
Propolis is a resinous substance collected by bees from tree buds and sap flows. It is classified as a botanical extract and is commonly used in dietary supplements. Propolis is frequently included in formulations marketed for immunity and respiratory health. Its complex composition includes flavonoids, phenolic acids, and other plant-derived compounds. Due to its natural origin and traditional use, propolis is often found in lozenges, capsules, and liquid extracts targeting general wellness and respiratory support categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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