Probiotic Bacteria on the European supplement market
Most ingredient pages tell you what Probiotic Bacteria is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 291 Probiotic Bacteria products from 154 brands across the EU and US. 53 brands advertise it on Meta right now, and new-ad activity grew 29% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €32.
New Probiotic Bacteria ads launched per month on Meta — last 6 months.
How brands use Probiotic Bacteria, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 105 | 42 | 174 | 15 | €40.57 |
| United Kingdom | 46 | 29 | 7 | 2 | £30.00 |
| France | 7 | 7 | — | — | €34.99 |
| Italy | 44 | 19 | 78 | 13 | €30.99 |
| Spain | 13 | 11 | — | — | €27.48 |
| Romania | 25 | 15 | 3 | 2 | 105.00 RON |
| United States | 12 | 5 | — | — | $117.95 |
| Austria | 7 | 5 | 13 | 3 | €26.90 |
Who is on the shelf right now
Top brands by number of Probiotic Bacteria products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bacterii probiotice (mixture) | 111 |
| Bacterii probiotice (probiotic blend) | 20 |
| Bacterii probiotice (multi strain blend) | 15 |
| Bacterii probiotice (blend) | 14 |
| Bacterii probiotice (strain blend) | 14 |
| Probiotic bacteria Microîncapsulat | 12 |
Regulatory & positioning
| Botanical source | Probiotic bacteria |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Probiotic Bacteria, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Probiotic Bacteria shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Probiotic Bacteria?
Probiotic bacteria are live microorganisms classified as probiotics, commonly incorporated into dietary supplements. They are used in products marketed for gut health and immune system support. These bacteria strains vary widely and are selected based on their stability and ability to survive gastrointestinal conditions. Probiotic bacteria are typically found in capsules, powders, and functional foods, often combined with prebiotics or other digestive health ingredients. Their inclusion aims to complement formulations targeting digestive balance and general wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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