Primrose on the European supplement market
Most ingredient pages tell you what Primrose is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 59 Primrose products from 22 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €15.
How brands use Primrose, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | €14.95 |
| France | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Romania | 52 | 16 | — | — | 37.57 RON |
| Austria | 0 | 0 | 1 | 1 | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Primrose products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de Primula officinalis | 19 |
| Ciuboțica cucului | 13 |
| Primula | 10 |
| Primula (flowers powder) | 5 |
| Cowslip | 5 |
| Cowslip | 3 |
Regulatory & positioning
| Botanical source | Primula veris |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, stress |
No EFSA-authorized health claim exists for Primrose, yet brands market it for respiratory, stress — the gap between claim and positioning is itself a competitive signal.
Where Primrose shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Primrose?
Primrose (Primula veris) is a botanical extract derived from the flowering plant of the same name. It is commonly incorporated into dietary supplements, particularly those marketed for respiratory health and stress or mood support. The extract contains various phytochemicals, including flavonoids and saponins, which contribute to its use in these formulations. Primrose is typically found in herbal blends or as a standalone ingredient in capsules, tinctures, or teas aimed at consumers interested in natural plant-based products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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