Potato on the European supplement market
Most ingredient pages tell you what Potato is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 34 Potato products from 26 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €11.
How brands use Potato, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 4 | — | — | €13.95 |
| United Kingdom | 5 | 4 | — | — | £13.48 |
| Italy | 6 | 4 | — | — | €3.59 |
| Spain | 6 | 4 | — | — | €16.95 |
| Romania | 2 | 2 | — | — | — |
| United States | 7 | 7 | — | — | $29.97 |
| Hungary | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Potato products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Native Potato Starch | 8 |
| Cartof (starch) | 7 |
| Cartof Extract | 6 |
| Cartof (resistant) | 3 |
| Cartof | 2 |
| Amidon rezistent din cartof– rs2 (starch) | 2 |
Regulatory & positioning
| Botanical source | Solanum tuberosum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, energy |
No EFSA-authorized health claim exists for Potato, yet brands market it for gut health, energy — the gap between claim and positioning is itself a competitive signal.
Where Potato shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Potato?
Potato (Solanum tuberosum) is a starchy tuber commonly used as a plant-based ingredient in supplement formulations. It is primarily valued for its carbohydrate content and presence of various micronutrients. Potato extracts or powders are often included in products marketed for gut health and energy, due to their digestible starches and potential prebiotic properties. As a botanical source, potato can be incorporated into functional blends targeting digestive wellness or energy metabolism. It is typically found in powdered or extract form within dietary supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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