Potassium Iodide on the European supplement market
Most ingredient pages tell you what Potassium Iodide is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 20 Potassium Iodide products from 16 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while Hungary has the largest shelf. The median EU shelf price sits around —.
How brands use Potassium Iodide, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 3 | 2 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 2 | 2 | — | — | — |
| United States | 2 | 2 | — | — | — |
| Austria | 3 | 3 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| Hungary | 6 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Potassium Iodide products, and the forms they use.
Regulatory & positioning
| Botanical source | Potassium Iodide |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hormonal, immunity |
No EFSA-authorized health claim exists for Potassium Iodide, yet brands market it for hormonal, immunity — the gap between claim and positioning is itself a competitive signal.
Where Potassium Iodide shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Potassium Iodide?
Potassium iodide is an inorganic mineral compound commonly used as a source of iodine in dietary supplements. It is typically included in formulations aimed at supporting hormonal balance and immune function. As a mineral salt, potassium iodide provides a stable and bioavailable form of iodine, which is an essential trace element in human nutrition. It is often found in multivitamin and mineral blends, as well as in specialized supplements marketed for thyroid health and immune system support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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