Potassium on the European supplement market
Most ingredient pages tell you what Potassium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 3,111 Potassium products from 776 brands across the EU and US. 141 brands advertise it on Meta right now, and new-ad activity cooled 42% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €23.
New Potassium ads launched per month on Meta — last 6 months.
How brands use Potassium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 554 | 123 | 191 | 27 | €23.99 |
| United Kingdom | 805 | 139 | 15 | 2 | £24.99 |
| France | 125 | 48 | 84 | 15 | €19.90 |
| Italy | 339 | 92 | 73 | 23 | €19.98 |
| Spain | 259 | 69 | 74 | 15 | €22.41 |
| Romania | 258 | 60 | 61 | 17 | 75.70 RON |
| United States | 317 | 125 | 48 | 19 | $35.99 |
| Austria | 76 | 23 | 17 | 4 | €29.90 |
Who is on the shelf right now
Top brands by number of Potassium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Potasiu | 1,423 |
| Potassium Citrate | 943 |
| Potassium Chloride | 526 |
| Potasiu (phosphate) | 114 |
| Potassium Carbonate | 113 |
| Potassium Gluconate | 62 |
Regulatory & positioning
| Botanical source | Potassium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | blood pressure, hydration |
Where Potassium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Potassium?
Potassium is an essential mineral involved in various physiological processes. It is commonly included in dietary supplements, particularly those marketed for hydration and electrolyte balance. Potassium is also used in products aimed at supporting cardiovascular health, often formulated alongside other minerals such as magnesium and sodium. Its role as an electrolyte makes it a frequent component in sports nutrition and wellness supplements. Formulators often consider potassium for its contribution to maintaining proper fluid balance within the body.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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