Poria Cocos on the European supplement market
Most ingredient pages tell you what Poria Cocos is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 21 Poria Cocos products from 16 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Poria Cocos ads launched per month on Meta — last 6 months.
How brands use Poria Cocos, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 6 | 5 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 2 | 1 | 1 | 1 | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 2 | 2 | — | — | — |
| United States | 7 | 4 | — | — | $77.00 |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Poria Cocos products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Corpul ciupercii Poria Extract | 11 |
| Poria cocos | 9 |
| Corpul ciupercii Poria (organic) | 1 |
Regulatory & positioning
| Botanical source | Poria cocos |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, liver health |
No EFSA-authorized health claim exists for Poria Cocos, yet brands market it for immunity, liver health — the gap between claim and positioning is itself a competitive signal.
Where Poria Cocos shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Poria Cocos?
Poria cocos is a botanical extract derived from the sclerotium of the Poria cocos fungus. It is commonly used in dietary supplements formulated for immunity and liver health. As a natural plant-based ingredient, it is often included in products targeting overall wellness and traditional herbal formulations. Poria cocos is valued for its role as a botanical component in complex blends rather than as a standalone nutrient. Its use is primarily found in supplements that emphasize natural or traditional herbal ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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