Polyphenols on the European supplement market
Most ingredient pages tell you what Polyphenols is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 173 Polyphenols products from 114 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity cooled 62% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €25.
New Polyphenols ads launched per month on Meta — last 6 months.
How brands use Polyphenols, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 51 | 31 | 19 | 6 | €29.93 |
| United Kingdom | 22 | 16 | 1 | 1 | £21.99 |
| France | 12 | 9 | 3 | 2 | €27.90 |
| Italy | 11 | 9 | — | — | €22.50 |
| Spain | 20 | 13 | 1 | 1 | €21.09 |
| Romania | 21 | 11 | — | — | 131.00 RON |
| United States | 4 | 3 | 5 | 1 | — |
| Austria | 4 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Polyphenols products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Polyphenols | 168 |
| Polifenoli (catechins) | 2 |
| Polifenoli Extract | 2 |
| Polifenoli (standardized 40%) | 1 |
Regulatory & positioning
| Botanical source | Polyphenols |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health, longevity |
No EFSA-authorized health claim exists for Polyphenols, yet brands market it for immunity, heart health, longevity — the gap between claim and positioning is itself a competitive signal.
Where Polyphenols shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Polyphenols?
Polyphenols are a diverse group of naturally occurring plant compounds characterized by multiple phenol units. They are commonly included as botanical extracts or isolated compounds in dietary supplements. Polyphenols are frequently used in products marketed for immunity, heart health, and longevity. Their antioxidant properties and presence in various fruits, vegetables, teas, and other plant sources make them popular ingredients in formulations targeting overall wellness and cellular health.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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