Polydextrose on the European supplement market
Most ingredient pages tell you what Polydextrose is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 26 Polydextrose products from 18 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €26.
How brands use Polydextrose, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 4 | — | — | €29.88 |
| United Kingdom | 2 | 2 | — | — | — |
| Italy | 7 | 4 | — | — | €12.80 |
| Spain | 5 | 4 | — | — | €33.90 |
| Romania | 2 | 1 | — | — | — |
| Austria | 1 | 1 | — | — | — |
| Hungary | 2 | 1 | — | — | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Polydextrose products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Polydextrose | 17 |
| Polidextroză (Litesse® Ultra) | 4 |
| Polidextroză (processed) | 3 |
| Polidextroză (Lytesse® Ultra) | 2 |
Regulatory & positioning
| Botanical source | Polydextrose |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | gut health |
Where Polydextrose shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Polydextrose?
Polydextrose is a synthetic polymer classified as a soluble dietary fiber. It is commonly used as a bulking agent and texturizer in various supplement formulations. Polydextrose is frequently incorporated in products marketed for gut health, including fiber supplements and digestive health blends. Due to its functional properties, it is also utilized in low-calorie and sugar-reduced formulations as a carbohydrate source that contributes to fiber content without significantly impacting sweetness or texture.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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