Policosanols on the European supplement market
Most ingredient pages tell you what Policosanols is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 61 Policosanols products from 47 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €26.
New Policosanols ads launched per month on Meta — last 6 months.
How brands use Policosanols, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 4 | — | — | €23.95 |
| United Kingdom | 7 | 6 | — | — | £25.00 |
| France | 2 | 2 | — | — | — |
| Italy | 24 | 16 | 1 | 1 | €24.90 |
| Spain | 13 | 11 | — | — | €28.59 |
| Romania | 5 | 4 | — | — | 105.00 RON |
| United States | 3 | 3 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Policosanols products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Policosanol | 59 |
| Policosanoli (octacosanol) | 1 |
| Policosanoli (from rice) | 1 |
Regulatory & positioning
| Botanical source | Policosanols |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | cholesterol, heart health |
Where Policosanols shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Policosanols?
Policosanols are a group of long-chain alcohols derived primarily from plant waxes, such as sugarcane, beeswax, and wheat germ. Classified as a botanical extract, policosanols are commonly incorporated into dietary supplements marketed for cholesterol management and heart health. They are typically included in formulations targeting cardiovascular wellness and lipid balance. Policosanols are valued for their natural origin and compatibility with other lipid-related ingredients in supplement products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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