Policosanol on the European supplement market
Most ingredient pages tell you what Policosanol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 37 Policosanol products from 26 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €21.
How brands use Policosanol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 11 | 4 | — | — | £77.49 |
| France | 3 | 3 | — | — | — |
| Italy | 3 | 3 | — | — | — |
| Spain | 8 | 8 | — | — | €21.40 |
| Romania | 8 | 4 | — | — | 195.00 RON |
| United States | 2 | 2 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Policosanol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Policosanol Extract | 17 |
| Policosanol (raw sugar) | 6 |
| Saccharum officinarum | 5 |
| Policosanol | 4 |
| Policosanol (crystal) | 4 |
| Policosanol (molasses) | 1 |
Regulatory & positioning
| Botanical source | Saccharum officinarum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy |
No EFSA-authorized health claim exists for Policosanol, yet brands market it for energy — the gap between claim and positioning is itself a competitive signal.
Where Policosanol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Policosanol?
Policosanol is a natural mixture of long-chain alcohols typically derived from the waxy coating of plants such as Saccharum officinarum (sugarcane). It is classified as a plant-derived fatty alcohol extract. Policosanol is commonly incorporated into dietary supplements marketed for energy and metabolic health. Its use is often found in formulations aimed at general wellness and vitality. As a botanical extract, it is valued for its compatibility with various supplement delivery forms, including capsules and tablets.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access