Plantain on the European supplement market
Most ingredient pages tell you what Plantain is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 273 Plantain products from 85 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €17.
New Plantain ads launched per month on Meta — last 6 months.
How brands use Plantain, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 27 | 11 | — | — | €18.63 |
| United Kingdom | 12 | 5 | — | — | £14.99 |
| France | 11 | 4 | — | — | €14.80 |
| Italy | 25 | 16 | 7 | 2 | €16.50 |
| Spain | 12 | 6 | — | — | €17.05 |
| Romania | 141 | 28 | 7 | 5 | 37.51 RON |
| United States | 5 | 3 | — | — | $35.99 |
| Switzerland | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Plantain products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pătlagină | 151 |
| Pătlagină Extract | 89 |
| Plantago spp. | 12 |
| Pătlagină (leaf) | 6 |
| Pătlagină (folium) | 5 |
| Pătlagină (aerial parts) | 3 |
Regulatory & positioning
| Botanical source | Plantago sp. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, liver health |
No EFSA-authorized health claim exists for Plantain, yet brands market it for respiratory, liver health — the gap between claim and positioning is itself a competitive signal.
Where Plantain shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Plantain?
Plantain (Plantago sp.) is a botanical extract derived from the leaves and seeds of plants in the Plantago genus. It is commonly incorporated into dietary supplements formulated for respiratory and liver health. Plantain contains various bioactive compounds, including polysaccharides, flavonoids, and iridoid glycosides. It is used in products marketed for its traditional applications related to respiratory tract and liver function. Plantain is typically found in herbal blends, capsules, and tinctures within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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