Plant Sterols on the European supplement market
Most ingredient pages tell you what Plant Sterols is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 81 Plant Sterols products from 50 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €39.
New Plant Sterols ads launched per month on Meta — last 6 months.
How brands use Plant Sterols, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 2 | — | — | — |
| United Kingdom | 23 | 16 | 1 | 1 | £21.24 |
| France | 2 | 1 | — | — | — |
| Italy | 11 | 6 | 4 | 2 | €37.03 |
| Spain | 8 | 5 | 1 | 1 | €41.83 |
| Romania | 16 | 5 | — | — | 288.65 RON |
| United States | 6 | 4 | — | — | $38.95 |
| Poland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Plant Sterols products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Plant Sterols | 57 |
| Steroli vegetali (Lipophytol®) | 23 |
| Steroli vegetali (complex) | 2 |
| Steroli vegetali (mixture) | 1 |
| Steroli vegetali (esters) | 1 |
| Steroli vegetali Extract | 1 |
Regulatory & positioning
| Botanical source | Plant Sterols |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | cholesterol, heart health |
Where Plant Sterols shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Plant Sterols?
Plant sterols are naturally occurring compounds classified as plant-derived sterols or phytosterols. They are structurally similar to cholesterol and commonly incorporated into dietary supplements. Plant sterols are used in products marketed for cholesterol management and heart health. They are typically found in formulations such as functional foods, beverages, and capsules aimed at cardiovascular wellness. Their inclusion is based on their presence in various plant oils, nuts, and seeds, making them a botanical extract ingredient of interest for supplement formulators focusing on lipid-related product categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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