Pitaya on the European supplement market
Most ingredient pages tell you what Pitaya is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 23 Pitaya products from 14 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Pitaya ads launched per month on Meta — last 6 months.
How brands use Pitaya, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 2 | 1 | 1 | — |
| United Kingdom | 9 | 7 | — | — | £29.99 |
| Italy | 2 | 1 | 2 | 1 | — |
| Spain | 5 | 1 | — | — | £17.60 |
| Poland | 0 | 0 | 1 | 1 | — |
| Hungary | 4 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Pitaya products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pitaya | 15 |
| Pitaya Extract | 7 |
| Pitaya (freeze-dried powder) | 1 |
Regulatory & positioning
| Botanical source | Hylocereus undatus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration, beauty |
No EFSA-authorized health claim exists for Pitaya, yet brands market it for hydration, beauty — the gap between claim and positioning is itself a competitive signal.
Where Pitaya shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pitaya?
Pitaya, also known as dragon fruit, is a botanical extract derived from the fruit of Hylocereus undatus. It is commonly incorporated in dietary supplements formulated for hydration and beauty due to its content of vitamins, antioxidants, and natural pigments. Pitaya extracts are used in products marketed for skin health and moisture retention, often combined with other plant-based ingredients. Its vibrant color and nutrient profile make it a popular choice in formulations targeting consumers interested in natural and plant-derived components.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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