Pistachio on the European supplement market
Most ingredient pages tell you what Pistachio is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 42 Pistachio products from 23 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €11.
New Pistachio ads launched per month on Meta — last 6 months.
How brands use Pistachio, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 6 | 5 | 4 | €15.28 |
| United Kingdom | 9 | 7 | — | — | £14.48 |
| Italy | 7 | 4 | — | — | €5.80 |
| Spain | 1 | 1 | — | — | — |
| Romania | 8 | 2 | 2 | 1 | 166.00 RON |
| Austria | 1 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| Hungary | 2 | 1 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Pistachio products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fistic | 10 |
| Fistic Extract | 9 |
| Fistic (paste) | 6 |
| Fistic (confettata) | 5 |
| Fistic (ulei esențial) | 5 |
| Fistic (flour) | 3 |
Regulatory & positioning
| Botanical source | Pistacia vera |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, cholesterol |
No EFSA-authorized health claim exists for Pistachio, yet brands market it for heart health, cholesterol — the gap between claim and positioning is itself a competitive signal.
Where Pistachio shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pistachio?
Pistachio (Pistacia vera) is a botanical ingredient derived from the seeds of the pistachio tree. It is primarily composed of healthy fats, including monounsaturated and polyunsaturated fatty acids, along with protein, fiber, vitamins, and minerals. Pistachio is commonly incorporated into dietary supplements targeting heart health and cholesterol management. It is used in formulations such as nut-based protein blends, heart health complexes, and cholesterol-support products, often valued for its nutrient profile and fatty acid content.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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