Pink Salt on the European supplement market
Most ingredient pages tell you what Pink Salt is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 156 Pink Salt products from 77 brands across the EU and US. 17 brands advertise it on Meta right now, and new-ad activity cooled 47% in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €22.
New Pink Salt ads launched per month on Meta — last 6 months.
How brands use Pink Salt, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 11 | 5 | 3 | €13.82 |
| United Kingdom | 75 | 23 | — | — | £28.50 |
| France | 2 | 1 | 4 | 4 | — |
| Italy | 6 | 3 | — | — | €33.70 |
| Spain | 8 | 6 | — | — | €17.31 |
| Romania | 8 | 4 | — | — | — |
| United States | 29 | 16 | 13 | 6 | $39.95 |
| Austria | 2 | 2 | 5 | 2 | — |
Who is on the shelf right now
Top brands by number of Pink Salt products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Salt | 60 |
| Salt | 37 |
| Sare roz de Himalaya (sea) | 34 |
| Sare roz de Himalaya (Himalayan) | 7 |
| Sare roz de Himalaya (pink) | 6 |
| Salt | 2 |
Regulatory & positioning
| Botanical source | Pink Salt |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration, blood pressure |
No EFSA-authorized health claim exists for Pink Salt, yet brands market it for hydration, blood pressure — the gap between claim and positioning is itself a competitive signal.
Where Pink Salt shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pink Salt?
Pink salt is a mineral-based ingredient primarily composed of sodium chloride with trace minerals such as iron oxide, which gives it its characteristic color. It is used in various supplement formulations, particularly in products marketed for hydration and electrolyte balance. Pink salt is commonly included in sports nutrition supplements, electrolyte blends, and hydration-focused products. Its mineral content makes it a popular choice for formulations targeting fluid balance and blood pressure management in the supplement market.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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