Picrorhiza on the European supplement market
Most ingredient pages tell you what Picrorhiza is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 31 Picrorhiza products from 15 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
New Picrorhiza ads launched per month on Meta — last 6 months.
How brands use Picrorhiza, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 9 | 3 | — | — | £1998.00 |
| Spain | 2 | 1 | — | — | — |
| Romania | 12 | 7 | 2 | 1 | 55.00 RON |
| United States | 5 | 2 | — | — | $38.20 |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Picrorhiza products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Picrorhiza kurroa | 16 |
| Picrorhiza kurroa | 15 |
Regulatory & positioning
| Botanical source | Picrorhiza kurroa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, immunity |
No EFSA-authorized health claim exists for Picrorhiza, yet brands market it for liver health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Picrorhiza shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Picrorhiza?
Picrorhiza, derived from the plant Picrorhiza kurroa, is a botanical extract commonly used in dietary supplements. It is primarily included in formulations aimed at liver health and immune system support. This extract contains a variety of bioactive compounds such as iridoid glycosides, which contribute to its characteristic profile. Picrorhiza is typically found in herbal blends and complex formulations targeting general wellness and detoxification. Its use is prevalent in products marketed for maintaining liver function and enhancing immune response, often combined with other botanicals and nutrients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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