Phytosterols on the European supplement market
Most ingredient pages tell you what Phytosterols is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 84 Phytosterols products from 52 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €41.
New Phytosterols ads launched per month on Meta — last 6 months.
How brands use Phytosterols, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 7 | — | — | €69.99 |
| United Kingdom | 32 | 16 | — | — | £43.28 |
| France | 4 | 1 | — | — | — |
| Italy | 6 | 3 | 1 | 1 | €25.45 |
| Spain | 6 | 5 | 1 | 1 | €28.95 |
| Romania | 6 | 6 | 3 | 2 | 18.80 RON |
| United States | 7 | 6 | — | — | $49.00 |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Phytosterols products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Phytosterols | 61 |
| Fitosterol | 12 |
| Phytosterols (complex) | 3 |
| Pine Phytosterols | 2 |
| Marine Phytosterols | 2 |
| Fitosteroli (complex) | 2 |
Regulatory & positioning
| Botanical source | Phytosterols |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | cholesterol, urinary kidney, mens health |
Where Phytosterols shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Phytosterols?
Phytosterols are plant-derived sterol compounds structurally similar to cholesterol. They are commonly included in dietary supplements as a botanical extract. Phytosterols are used in products marketed for cholesterol management, urinary and kidney health, and men's health formulations. They are often incorporated into capsules, tablets, and functional foods targeting these areas. As naturally occurring substances in plant oils, nuts, and seeds, phytosterols are valued for their presence in plant-based supplement blends and formulations focused on cardiovascular and urological wellness categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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