Phytoceramides on the European supplement market
Most ingredient pages tell you what Phytoceramides is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 71 Phytoceramides products from 47 brands across the EU and US. 14 brands advertise it on Meta right now, and new-ad activity cooled 20% in the last 30 days. Switzerland shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €41.
New Phytoceramides ads launched per month on Meta — last 6 months.
How brands use Phytoceramides, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 5 | 10 | 4 | €28.15 |
| United Kingdom | 9 | 5 | — | — | £117.72 |
| France | 5 | 4 | — | — | €49.90 |
| Italy | 8 | 7 | 2 | 1 | €45.00 |
| Spain | 3 | 2 | 1 | 1 | — |
| Romania | 16 | 8 | 9 | 1 | 110.00 RON |
| United States | 5 | 5 | 2 | 1 | — |
| Austria | 2 | 1 | 4 | 1 | — |
Who is on the shelf right now
Top brands by number of Phytoceramides products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ceramides | 35 |
| Fitoceramide (NP) | 11 |
| Fitoceramide (complex) | 6 |
| Ceramides | 6 |
| Fitoceramide (EOP) | 5 |
| Fitoceramide (AP) | 5 |
Regulatory & positioning
| Botanical source | Phytoceramides |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Phytoceramides, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Phytoceramides shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Phytoceramides?
Phytoceramides are plant-derived ceramides, a type of lipid molecule naturally found in the skin’s outer layer. They are commonly sourced from wheat, rice, or sweet potatoes and classified as botanical extracts. Phytoceramides are used in dietary supplements primarily formulated for beauty and skin health markets. These supplements often aim to complement topical skincare routines and are included in products marketed for skin hydration and overall appearance. As a plant-based ingredient, phytoceramides appeal to consumers seeking natural alternatives in their beauty supplement regimens.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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