Phyllanthus on the European supplement market
Most ingredient pages tell you what Phyllanthus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 64 Phyllanthus products from 41 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €50.
New Phyllanthus ads launched per month on Meta — last 6 months.
How brands use Phyllanthus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 3 | — | — | €49.90 |
| United Kingdom | 17 | 12 | — | — | £32.49 |
| France | 1 | 1 | — | — | — |
| Italy | 4 | 3 | 5 | 1 | — |
| Spain | 2 | 2 | — | — | — |
| Romania | 12 | 8 | — | — | 64.00 RON |
| United States | 19 | 10 | 1 | 1 | $26.95 |
| BG | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Phyllanthus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Phyllanthus Niruri | 33 |
| Chanca Piedra | 15 |
| Phyllanthus niruri | 11 |
| Chanca Piedra | 3 |
| Chanca Piedra | 2 |
Regulatory & positioning
| Botanical source | Phyllanthus niruri |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, urinary kidney |
No EFSA-authorized health claim exists for Phyllanthus, yet brands market it for liver health, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Phyllanthus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Phyllanthus?
Phyllanthus (Phyllanthus niruri) is a botanical extract derived from a tropical plant species. It is commonly used in dietary supplements formulated for liver health and urinary or kidney support. This plant extract is often included in herbal blends and formulations targeting detoxification and cleansing categories. Phyllanthus is valued for its phytochemical profile, which includes various bioactive compounds such as lignans, flavonoids, and alkaloids. It is typically incorporated into capsules, tablets, and liquid extracts within the botanical supplement market.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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