Phycocyanin on the European supplement market
Most ingredient pages tell you what Phycocyanin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 28 Phycocyanin products from 18 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €22.
New Phycocyanin ads launched per month on Meta — last 6 months.
How brands use Phycocyanin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 1 | — | — | — |
| France | 11 | 7 | 16 | 3 | €20.70 |
| Italy | 7 | 4 | 6 | 2 | €23.00 |
| Spain | 1 | 1 | — | — | — |
| Romania | 2 | 2 | 9 | 1 | — |
| Switzerland | 2 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| BG | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Phycocyanin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Phycocyanin | 24 |
| Ficocianina Extract | 1 |
| Ficocianina (pure) | 1 |
| Ficocianina (bio) | 1 |
| Ficocianina (E25) | 1 |
Regulatory & positioning
| Botanical source | Phycocyanin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy |
No EFSA-authorized health claim exists for Phycocyanin, yet brands market it for immunity, energy — the gap between claim and positioning is itself a competitive signal.
Where Phycocyanin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Phycocyanin?
Phycocyanin is a pigment-protein complex derived from blue-green algae, classified as a natural plant-based extract. It is commonly incorporated into dietary supplements formulated for immune health and energy support. Due to its vibrant blue color, phycocyanin is also used as a natural colorant in various supplement formats, including capsules, powders, and functional beverages. Its application is primarily found in products marketed for immunity and energy, appealing to consumers seeking plant-derived ingredients with multifunctional uses.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access