Phospholipids on the European supplement market
Most ingredient pages tell you what Phospholipids is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 108 Phospholipids products from 74 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Phospholipids ads launched per month on Meta — last 6 months.
How brands use Phospholipids, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 18 | 15 | — | — | €33.99 |
| United Kingdom | 25 | 16 | 5 | 1 | £48.97 |
| France | 7 | 5 | 1 | 1 | €33.27 |
| Italy | 3 | 3 | 2 | 1 | — |
| Spain | 5 | 5 | — | — | — |
| Romania | 18 | 10 | 3 | 2 | 80.46 RON |
| United States | 18 | 11 | — | — | $52.47 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Phospholipids products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Phospholipids | 91 |
| Fosfolipide | 3 |
| Fosfolipide (phosphatidylcholine) | 2 |
| Fosfolipide (complex) | 2 |
| Liposomal Phospholipids | 2 |
| Fosfolipide (highly purified) | 2 |
Regulatory & positioning
| Botanical source | Phospholipids |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, heart health |
No EFSA-authorized health claim exists for Phospholipids, yet brands market it for brain health, heart health — the gap between claim and positioning is itself a competitive signal.
Where Phospholipids shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Phospholipids?
Phospholipids are a class of lipids that are a major component of all cell membranes. They consist of a glycerol backbone, two fatty acid tails, and a phosphate group, making them amphiphilic molecules. In the supplement industry, phospholipids are commonly used in products marketed for brain health and heart health. They are often included in formulations aiming to support cellular structure and function, as well as in delivery systems for other nutrients due to their emulsifying properties. Sources of phospholipids in supplements typically include lecithin derived from soy, sunflower, or egg.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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