Phosphatidylcholine on the European supplement market
Most ingredient pages tell you what Phosphatidylcholine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 198 Phosphatidylcholine products from 76 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity cooled 30% in the last 30 days. Romania shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Phosphatidylcholine ads launched per month on Meta — last 6 months.
How brands use Phosphatidylcholine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 17 | 12 | — | — | €27.45 |
| United Kingdom | 63 | 22 | — | — | £34.48 |
| France | 2 | 1 | — | — | — |
| Italy | 36 | 8 | — | — | €29.70 |
| Spain | 5 | 5 | — | — | — |
| Romania | 35 | 13 | 19 | 3 | 145.00 RON |
| United States | 30 | 9 | — | — | $63.50 |
| Austria | 4 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Phosphatidylcholine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fosfatidilcolină | 183 |
| Fosfatidilcolina Fosfat | 6 |
| Fosfatidilcolina (from sunflower seed lecithin) | 2 |
| Fosfatidilcolina (from sunflower lecithin) | 1 |
| Fosfatidilcolina (highly purified phospholipids) | 1 |
| Fosfatidilcolina (from purified sunflower seed lecithin) | 1 |
Regulatory & positioning
| Botanical source | Phosphatidylcholine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | brain health, sports recovery |
Where Phosphatidylcholine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Phosphatidylcholine?
Phosphatidylcholine is a phospholipid, a type of fat molecule that is a major component of cell membranes. It is commonly used in dietary supplements formulated for brain health and sports recovery. As a key structural element in cells, phosphatidylcholine is often included in products marketed for cognitive function and physical performance support. It is typically derived from sources such as soy lecithin or sunflower lecithin and is available in various forms including powders, capsules, and liquids for incorporation into supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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