Perilla on the European supplement market
Most ingredient pages tell you what Perilla is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 36 Perilla products from 27 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €27.
New Perilla ads launched per month on Meta — last 6 months.
How brands use Perilla, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 4 | 3 | — | — | — |
| France | 3 | 1 | — | — | — |
| Italy | 7 | 6 | 1 | 1 | — |
| Spain | 6 | 5 | — | — | €26.71 |
| Romania | 2 | 2 | — | — | — |
| United States | 1 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Perilla products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Perilla Extract | 18 |
| Perilla frutescens (L.) Britton | 9 |
| Perilla (ulei esențial) | 5 |
| Perilla (leaf) | 2 |
| Perilla Marin | 1 |
| Vicenin 2 | 1 |
Regulatory & positioning
| Botanical source | Perilla frutescens |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, respiratory, immunity |
No EFSA-authorized health claim exists for Perilla, yet brands market it for brain health, respiratory, immunity — the gap between claim and positioning is itself a competitive signal.
Where Perilla shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Perilla?
Perilla (Perilla frutescens) is a botanical extract derived from the leaves and seeds of the Perilla plant. It is commonly incorporated into dietary supplements as a source of polyunsaturated fatty acids, particularly omega-3s, as well as flavonoids and other plant compounds. Perilla extracts are frequently used in products marketed for brain health, respiratory support, and immunity. Its inclusion in formulations is valued for its profile of bioactive constituents typical of botanical ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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