Peppermint on the European supplement market
Most ingredient pages tell you what Peppermint is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,070 Peppermint products from 329 brands across the EU and US. 45 brands advertise it on Meta right now, and new-ad activity grew 2% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
New Peppermint ads launched per month on Meta — last 6 months.
How brands use Peppermint, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 89 | 34 | 40 | 8 | €34.99 |
| United Kingdom | 143 | 56 | — | — | £24.98 |
| France | 67 | 31 | 10 | 5 | €21.00 |
| Italy | 77 | 33 | 14 | 6 | €16.99 |
| Spain | 52 | 29 | 32 | 7 | €17.40 |
| Romania | 461 | 59 | 47 | 10 | 48.28 RON |
| United States | 72 | 36 | 7 | 3 | $26.99 |
| Austria | 6 | 3 | 25 | 2 | €35.43 |
Who is on the shelf right now
Top brands by number of Peppermint products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Peppermint Essential Oil | 305 |
| Mentă | 185 |
| Mint | 173 |
| Mentha | 108 |
| Mint | 46 |
| Mentă (flavour) | 37 |
Regulatory & positioning
| Botanical source | Mentha piperita |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity, stress |
No EFSA-authorized health claim exists for Peppermint, yet brands market it for gut health, immunity, stress — the gap between claim and positioning is itself a competitive signal.
Where Peppermint shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Peppermint?
Peppermint (Mentha piperita) is a botanical extract derived from the leaves of the peppermint plant. It is commonly used in dietary supplements formulated for digestive health, immunity, and mood or stress management. Peppermint extract contains various phytochemicals, including menthol, which contribute to its characteristic aroma and flavor. Its inclusion in supplement formulations often targets products marketed for gut health, immune support, and stress or mood-related applications. Peppermint is typically incorporated as an essential oil or standardized extract in capsules, tablets, or liquid formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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