Pepper on the European supplement market
Most ingredient pages tell you what Pepper is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 84 Pepper products from 28 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. BG shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
New Pepper ads launched per month on Meta — last 6 months.
How brands use Pepper, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 1 | — | — | — |
| United Kingdom | 30 | 8 | — | — | £41.58 |
| France | 1 | 1 | — | — | — |
| Italy | 3 | 3 | — | — | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 38 | 9 | 3 | 2 | 46.00 RON |
| United States | 6 | 3 | — | — | $42.83 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Pepper products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Long Pepper | 38 |
| Piper Extract | 18 |
| Piper longum/nigrum | 14 |
| Piper | 10 |
| Piper (fruit powder) | 2 |
| Piper (root powder) | 1 |
Regulatory & positioning
| Botanical source | Piper longum/nigrum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy |
No EFSA-authorized health claim exists for Pepper, yet brands market it for immunity, energy — the gap between claim and positioning is itself a competitive signal.
Where Pepper shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Pepper?
Pepper (Piper longum/nigrum) is a botanical extract derived from the dried fruits of the Piper species. It is commonly used as a bioavailability enhancer in dietary supplements and is found in formulations aimed at supporting immunity and energy. Pepper extracts are often included in herbal blends, complex botanical formulas, and nutrient combinations to potentially aid the absorption of other ingredients. This ingredient is utilized in various supplement types, including capsules, powders, and functional beverages, primarily in products marketed for immune health and energy enhancement.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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